A Unique & Holistic Approach to Your Next Local Contest
Revenue Generating Brand
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From a special section to a new brand
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Extension of your brand in the marketplace
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Adding revenue without costs and risk
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Suitable for a market that has a current “Best of”, has never had one, or is a market with a competitor “Best of”
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Ultimate business development tool
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Proven proof of concept across many markets
Turnkey
Best of Solutions
From software and strategy to design and sales and more...
01
Turnkey
Out-of-the-Box market-driven turnkey solution that can be as plug and play as needed.
02
Customizable
Customizable to fit your market. Custom pricing, categories, distribution, support options, marketing options.
03
Expertise
Our senior staff has over 65 years of “Best of” experience in over 45 markets both large and small. Everywhere from 9k population to 3m.
Unique Revenue Opportunities
• Sponsorships
• Nomination and Voting ballots
• Digital Display
• Newspaper
• Magazine and Results Site
Magazine
& Website
Complete execution of results magazine and results website:
• Design
• Production
• Writing
Balloting
Software
Proprietary ballot and nomination software that feeds into our nominee management system. Support team that handles all the back of the house.
Online Store
Forward facing store that makes it easy for the public to engage and purchase.
Marketing &
Design Production
Logo design, marketing material design (print and digital). Full design team that builds print and digital ads sold toward the program.
Sales
Sales support from four-legged calls to sales coaching to deploying our sales reps in the market with leads.
Ballot Technology
Our proprietary balloting technology is designed to maximize traffic, votes and participation with sleek design. Optimum allows managers to assign leads real time, collecting valuable contact information and putting it at the hands of sales reps. Our shopping cart experience puts the buying power readily available for customers to purchase on the spot, controls inventory real time and can collect payment upfront.
Results &
Publication
Results are displayed online in an interactive directory style environment that allows for digital upsells. Our results publications are award-winning and comprehensive. They become the definitive guide to everything BEST in your market.
In Person & Online Training
Virtual launch and sales training led by our expert team. This includes training on program details, sales deck, product demos and sales strategy.
Staff training on next steps of informing winners and selling results products. This includes live demos of the Optimum system and how that interacts with winners.
Marketing
Virtual launch and sales training led by our expert team. This includes training on program details, sales deck, product demos and sales strategy.
Staff training on next steps of informing winners and selling results products. This includes live demos of the Optimum system and how that interacts with winners.
Support
Social Media
Brand building on Facebook, Instagram, Twitter, YouTube available. Paid and organic promotion and sponsored posts.
Sales Support
Sales coaching, four-legged calls, operational support via phone and email.
Marketing Strategy
Complete go-to-market strategy including product mix, pricing, distribution, promotion, and execution.
External Ads
Creation and deployment of external ad campaigns to supplement advertisers buys including social media, ad network
External Promo
Ability to quickly design and deploy additional promotion for the contest including email, outdoor, social media, ad network
Merchandise
Complete turn-key merchandise solution that is built, designed and fulfilled by our team
Analytics
Real-time reporting of all financials, access to Google Analytics for all balloting and results sites
Data
Data collection and email list building for both the public interest and the business contacts.
